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BARRY ECCLESTON, PRESIDENT AND CEO, INTERNATIONAL AERO ENGINES British Business Worth Billions to IAE Could this be the longest campaign in history? Fourteen years ago Barry Eccleston first knocked on the door at British Airways, trying to interest them in the V2500; last month the airline placed its first order with IAE--for up to US$2.5 billion worth of the turbofan engines. "We had a good week," said Eccleston, with typical understatement. "I've been trying to sell them that engine since the program began." Eccleston, president and CEO of International Aero Engines, the partnership that makes the V2500, has had a good year, not just a good week. In fact, it's been the best year in its history. In March IAE won its biggest order ever (until British Airways) when three South American airlines-LanChile, Grupo Taca of San Salvador, and TAM Brazil-signed up for 90 firm and 87 optioned Airbus A320 family airliners with V2500 engines. Then, in August, United Airlines became IAE's largest customer with a follow-on order for V2500-powered Airbus airliners for an eventual fleet of 133 A320s and A319s -- but this too will be surpassed by British Airways' requirement for 59 firm and 129 optioned Airbus aircraft. Orders for the V2500 so far this year total US$5.7 billion, to power 213 firm and 223 optioned Airbus single-aisle aircraft for 11 different customers. "This equates to a 61% market share on the A320 family in 1998," Eccleston pointed out. "These decisions support what we've been saying for some time: that the Airbus A319-320/V2500 combination represents the most technically advanced choice in our market," Eccleston told Show News. IAE competes head to head with arch-rival CFM International's CFM56 engine on those Airbus models.
Total orders for the 22,000- to 33,000-pound-thrust V2500 turbofan now stand
at 2,580 engines, worth $17 billion. The 999 engines in service have accumulated
7.5 million hours, with the high-time V2500-A1 hitting 25,000 hours and
the most-used -A5 racking up 17,000 hours still on-wing. Eleven engines
are now at 15,000 hours on-wing, and 19 have totaled more than 14,000 hours.
Eccleston believes the engines are proving to be the most reliable in the
industry-a major factor in their continued success. That success, however,
is tied to Airbus. Eccleston is still irked that the V2500 cannot get on
the Boeing 737, which is powered exclusively by the CFM56. That fact also
irks Pratt & Whitney, which is represented in the narrowbody market
only by its 32.5% share in IAE (the other partners are Rolls-Royce with
32.5%, Japanese Aero Engines Corp. with 23%, and MTU Daimler-Benz with 12%).
The future direction of IAE is now in doubt as Pratt and Whitney has decided
to offer its PW6000 in direct competition with the V2500 if it can find
a launch customer. The obvious target is the proposed 100-passenger Airbus
A319M5. "We have had discussions with Airbus on the M5," said
Eccleston. "If it is to be part of the A320 family, we would be very
interested, but Airbus has decided instead to look at the PW6000."
"We're very happy with IAE, but we must see what happens long term
with that venture and how the placement of a PW6000 on the M5 could be worked,"
Pratt & Whitney president Karl Krapek told Show News. "We're in
confidential discussions now with all partners as to what to do with IAE." Krapek allows that IAE has a lot of upside
potential with the V2500. "We're very satisfied with its progress,"
he said, but he doesn't like sharing its success with the partners. "Frankly,
I get half of half. That's not enough for us." Hence the intention
to launch Pratt's own competing engine.
Eccleston can do nothing about the outcome. Instead, he is focusing on sales
and engine improvements, knowing that the V2500 engine will be around for
a long time to come. By John Morris | ||||||
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