Fractionals: Love Them or Hate
Them
But They are Fueling the Bizjet Boom
The fractional ownership market continues to be a major driver
in the booming demand for business jets, with outstanding orders
for some 600 aircraft worth almost $13 billion.
The business jet fleet operated by fractionals has doubled in
just two years to 329 aircraft with 1,567 shareholders at the
end of August from 165 aircraft and 743 shareholders in 1997,
according to the latest data from AvData.
"Ten years down the road, we see the same growth prospects
in Europe, the Middle East, Asia and Latin America, as in the
U.S., and we plan to be the first into those markets," said
Warren Buffett, chairman and CEO of Berkshire Hathaway, which
owns Executive Jet and its NetJets, the world's biggest fractional
jet program. "We have the resources and the desire to develop
NetJets around the world just as fast as we can," Buffett
said. "Europe is our main project now."
Approximately 1,100 of the 9,000 business jets owned worldwide
are based in Europe, and Buffett predicted that NetJets would
lift European ownership to 20% of the world's total.
Bombardier's Business Jet Solutions is also positioning its FlexJet
fractional program in Europe. "We have progressed in a very
methodical and thorough fashion to ensure that our program is
well suited to the evolving needs of European business leaders,"
said Bombardier Aerospace president and COO Michael Graff.
Bombardier's European operations will be based in Copenhagen,
Denmark, co-located with ExecuJet Scandinavia, which offers service
and maintenance of Bombardier aircraft. Sales and administration
will be based in London.
Raytheon, relatively new to the fractional business with its Travel
Air program, also is putting stock into international markets.
"We are confident the Travel Air concept can expand internationally,"
said Raytheon Aircraft strategic planning VP Doug Mahin.
The following examines the fleets and recent orders from the world's
three largest fractional ownership companies.
Executive Jet NetJets
Chairman and CEO Richard Santulli founded
the fractional jet market with NetJets in 1986. Warren Buffett's
Berkshire Hathaway bought the company in mid-1998 for $725 million.
The latest large order for NetJets was this past summer for 50
Hawker Horizon super-midsize jets, plus 50 options, worth $2 billion.
Deliveries begin in 2002.
In the past 3 1/2 years, Executive Jet has ordered 587 new aircraft
for the NetJets program, accounting for almost 40% of the world's
business jets, from Boeing, Cessna, Dassault Falcon, Gulfstream
and Raytheon. Total value of all those aircraft is $9.75 billion.
Executive Jet currently has 461 aircraft on order.
Bombardier Business Jet
Solutions
Bombardier's FlexJet fractional program
currently includes 64 aircraft, including the Learjet 31A, 45,
60 and Canadair Challenger. Bombardier plans to add 20 long-range
Global Express jets and 25 Continental business jets to the portfolio.
Two Global Express aircraft previously ordered will be delivered
in the first half of 2000, and will enter the FlexJet fleet during
the third quarter. FlexJet will offer a transition program for
current Challenger aircraft owners who wish to upgrade.
Raytheon Travel Air
This fractional ownership program specializes in business aircraft
built by Raytheon Aircraft. Travel Air has 45 aircraft in its
fleet, more than 200 pilots, 300 employees and 275 aircraft shareowners.
By the end of this year, Travel Air expects to grow to 60 aircraft,
240 pilots, 375 employees and more than 350 shareholders.
The company's portfolio of aircraft include Hawker 800XP mid-size
jets, Beechjet 400A light jets and King Air B200 twin turboprops.
The Hawker Horizon super-midsize as well as the Premier I (22
ordered) will join the fleet when available. Raytheon Travel Air
recently introduced a leasing option, to complement its cash or
financing terms.
Other fractional players include Gulfstream and Flight Options,
a subsidiary of Cleveland, OH-based Corporate Wings.
Gulfstream Shares

Aircraft flown by Gulfstream Shares
carry
N-numbers ending in "Quarter Shares." |

This G-IVSP is the first of two "core" aircraft
for
Gulfstream Shares' Middle East program. |
Gulfstream has 23 aircraft, all G-IVSPs, in a fractional program
with Executive Jet called Gulfstream Shares. Another three G-IVSPs
will be delivered by year-end, as part of an order for 30 aircraft.
Gulfstream Shares will also be the recipient of 14 more G-IVSPs,
10 Gulfstream Vs, plus 12 G-V options over the next several years.
The first G-V will be delivered in third quarter of 2000.
Flight Options now has about 40 aircraft in its portfolio, including
the Citation II, Beechjet 400A and Challenger 601. The fleet will
grow to about 50 within the next year, not including Flight Options'
order of 25 Fairchild Envoy 7 aircraft. Flight Options specializes
in selling shares in aircraft that are at least five to seven
years old. Consequently, shares in aircraft are generally priced
35% less than shares in the same aircraft from other fractional
ownership programs, according to the company.
By Barry Rosenberg
NBAA 1999, Atlanta, Ga.