AirCell Keeps in Touch With
Its Customers at NBAA
AirCell, creator of the world's first airborne
cellular phone, is predicting that this year's NBAA show will
be its best ever. Over the past 12 months the Colorado-based company
has moved from full FCC approval of its operating system (in December
1988) to becoming a major force in the airborne communications
market.
AirCell's phones are the only cellular phones FAA-certified for
airborne use. The company's growing network of cellular sites,
now in excess of 60, is over half-way to achieving its goal of
complete coverage of all major U.S. airways by mid-2000. To achieve
this, AirCell estimates that it will require 110 sites.
"It's gratifying to see how quickly the market is taking
shape," said Aircell marketing VP Geoff Hope. "It's
no secret that our network build-up hasn't been as rapid as we
had initially hoped, having been hampered by a variety of roadblocks
created by our competitors.
"But thanks to the assistance of our supporters and favorable
decisions by the FCC, those roadblocks have come down--and we
can now proceed with site installations at an accelerated pace,"
Hope said.
At NBAA AirCell will be detailing its expanded network of 250
authorized dealers, with another 50 due to join before the end
of the year. New products include a multi-channel unit to allow
users to install four individual lines into their aircraft, permitting
phone, fax or internet access. A PCMCIA modem card will also be
available for laptop users, as will a new range of phone styles
and colors.
The launch of the first product to use AirCell technology under
license is also approaching. This will be Garmin International's
new NavTalk Pilot with AirCell On Board, available from December
1999. The NavTalk Pilot will integrate the mapping features, electronic
HIS, VNAV indicator and large LCD display of Garmin's existing
GPS II Pilot system and AirCell's cellular phone technology.
The two combine into a portable GPSD/airborne cellular phone approved
for use on the ground and in the air. It will allow pilots to
get navigation information without investing in several different
phones.
By Robert Hewson
NBAA 1999, Atlanta, Ga.