"It was cost-prohibitive to go to Farnborough in the old way," says Hawker chief Brad Hatt. "The Business Aircraft Park was a good creative solution."
Raytheon Aircraft is represented here by its UK distributor, NAC Aviation, which now bases its sales operations at Oxford (also the new site of a joint Raytheon-NAC service center). NAC is showing a Hawker 800XP here, as well as a Beech Premier I and King Air 200.
Raytheon decided that the big UK show is too defense- and airline-oriented to warrant a full-blown display of business jets.
"We find it more cost-effective to participate in the European Community through EBACE," Hatt told ShowNews in reference to the European Business Aviation Conference & Exhibition held each May in Geneva.