AirTaxi Distributions Systems Inc (ATDS, here at Hall 3, Stand C13), from its European office in Basle, is at Farnborough to offer a ‘private label' of its ATLAS (Air Taxi Logistics & Sales tool) global distribution system to world-wide air taxi and charter operations. "From two-year surveys conducted with European and North American operators, and global feedback from previous NBAA, NATA and EBACE shows, it became clear that many charter/air taxi providers strongly prefer to maintain their own branded web identities with our innovative booking engine," said ATDS CEO Mark Sidebottom. "With a ‘private label' version of our application suite, these operators can maintain web identity while leveraging the standardized architecture we are developing for the entire industry," he added.