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747 Advanced

It's another airshow, so it must be time for Boeing to unveil its latest idea for an improved 747, intended to prevent the 37-year-old design from being caught in a lethal squeeze play between the 777-300ER and the A380.

Announced here on Monday by VP of marketing Randy Baseler, the 747 Advanced would use engines and materials from the Dreamliner. That would allow it to meet the tightest noise rules-including London-Heathrow's QC2 standard, which the A380 meets and the current 747 doesn't-as well as reducing operating costs by up to 5% and improving performance.

A two-to-three-row body stretch would bump capacity up to 440 seats, opening up a little more airspace between the 747 and the 777, and the aircraft would have enough range to link the U.S. East Coast and Asia non-stop.

Timing of the new project is uncertain-Boeing intends to discuss the 747 Advanced with customers over the next two years-but if it uses the Dreamliner's new engines it is unlikely to appear before 2008. The 747 Advanced is the fourth 747 derivative to be floated in the last three years. The stretched 747X was withdrawn in March 2001, the minimum-change 747-400XQLR did not win any customers and the 747-800X barely saw the light of day.

Presenting Boeing's latest market forecast, Baseler reiterated the company's belief that there is a bigger market in the next 20 years for an under-500-seat airplane like the 747 than for the A380. Airlines will handle traffic growth with more, smaller airplanes providing more city-to-city connections, says Baseler, and Boeing expects that only 320 A380-sized airplanes will be sold for passenger flights. Asked how many more A380s Airbus will have to sell before Boeing revises its predictions (116 A380 orders have been booked since launch), Baseler says: "We'll see whether all those get delivered."

By Bill Sweetman

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