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On the Record With
Sam Hill, Vice President and Corporate Sales
Director, Empresa Brasileira De Aeronáutica Embraer
"We have three messages for the customer at NBAA," says
Sam Hill, corporate vice president in charge of corporate jet sales
at Brazil's Embraer: "It's value, value, value."
"We give a lot of airplane
for the cost," he says of his firm's Legacy, now offered at
$20.4 million (in January 2002 dollars) for a fully furnished super-midsize
business jet with higher-thrust AE 3007A1E engines from Rolls-Royce.
Cabin size is said to compare favorably with aircraft costing half
again as much.
Embraer reports 71 firm orders and 93 options for Legacy, which
already has its Brazilian and European JAA certifications. Two aircraft
are in service in Brazil, and one in Europe, with a second European
delivery expected this month.
U.S. FAA certification, delayed by the events of 9/11, is expected
any day, after which U.S. deliveries will start. "It has been
a challenging effort to keep everyone's attention," Hill says,
at an agency that's been forced to shift much of its resource base
to security issues. The company says there are no technical issues.
Embraer has a Legacy on the static line here at NBAA 2002 and
two interior mockups, one showing the 19-seat shuttle configuration.
The corporate mockup differs from the interior of the demonstrator
aircraft in that it has a recessed aisle affording increased headroom.
The flat-floor configuration visible on the static line allows for
four-club conference seating.
Legacy's interior was designed by Nordam, although Embraer does
its own completions in Brazil. Interior work, and eventually final
assembly of the aircraft, is being shifted to the company's new
special programs facility at Gavião Peixoto there.
With the new AE 3007A1E engine, "We are able to open up 4,000
additional airports around the world," Hill says, as minimal
runway takeoff length drops from 6,000 feet to approximately 5,750
feet (testing is not quite complete). The 8,110-pound-thrust "E"
engine will become standard as of the beginning of 2003. Current
Legacy executive jets are powered by the 7,580-pound-thrust AE 3007A1P,
while the 7,200-pound-thrust AE 3007A1/3 powers the Legacy Shuttle.
Hill acknowledges that a "big rush of interest" in the
Legacy following 9/11 hasn't translated into many orders. "A
lot of people," he notes, echoing others in the industry, "lost
a tremendous amount" behind the ensuing stock market woes.
But Embraer has suffered just a handful of Legacy cancellations,
and has enjoyed better than expected business in Europe, South America
and Asia, Hill says. "When the U.S. market comes back, I think
we're going to be even stronger than we'd anticipated," he
says. "We're still the best value in the market for the airplane
you get."
As for Legacy II, bas
ed on Embraer's new 170 regional jet? Maybe. "We're in the
evaluation stage," says Hill, trying to determine whether the
passenger aircraft's range and runway performance can be brought
up to business jet standards for a reasonable cost. "We want
to make sure there's enough of a market," he says.
Brazilian With a Florida Feel
Embraer may be headquartered in São José dos Campos,
Brazil, but its business aircraft activities are increasingly centered
right here in the Sunshine State. The firm's sales activities are
headquartered in Fort Lauderdale, as are customer support and marketing
functions.
The company has an engineering center in West Palm Beach that
will eventually employ 100 professionals, and it's planning a new
corporate aircraft design center in Fort Lauderdale, with groundbreaking
expected by year-end.
Embraer is expanding in Brazil, too, building a $150 million special
programs facility at Gavião Peixoto, some 186 miles northwest
of Sao Paulo. Gavião Peixoto will see final assembly of Embraer
corporate jets, and will also serve as the company's flight test
headquarters.
Approximately $42 million will be spent there by the end of this
year, Embraer says, and over the coming decade the new Brazil location
will grow to employ some 3,000 people.
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