Pentastar Kicks It Up a Notch

Pentastar Aviation's catering group has tripled its sales since the former DaimlerChrysler Aviation changed its name and ownership in October 2001, one of many positive developments at the company. The Waterford, Mich.-based aviation services firm has expanded its catering division, now known as Five-Star Gourmet, and has "taken it to an even higher level," said Pentastar sales and marketing vp Steve Taylor.

Pentastar (Booth 3973) caters DaimlerChrysler's four-times-weekly transatlantic Airbus Corporate Jet shuttle as well its own aircraft-management customers.

Pentastar hosted a new invitation-only Detroit International Aviation Expo this summer, where 500 guests had the chance to inspect 22 aircraft from seven manufacturers. Pentastar plans a similar event next year.

The company has remodeled its pilot and passenger lounges and improved its concierge services since reverting to its original name, which reflects its roots as Chrysler's corporate aviation department. The new owner's name, too, reflects the highs and lows of the automotive business: he is Edsel B. Ford II, great-grandson of Henry Ford.

Pentastar has disclosed an agreement with Rolls-Royce Canada under which the latter will provide support for Gulfstream engines-Speys, Tays and BR710s-at Pentastar's base. "As the only independent factory-authorized Gulfstream service center in the United States, the ability to provide total maintenance services for Gulfstream owners is a definite benefit, both for our customers and for us," said Taylor.