Boeing Reflects Region's Importance

GOL Airlines of Brazil recently added a Boeing 737-800 to its fleet of 10 -700s. The Chilean Air Force operates this Boeing 737-500 for its presidential flight

Boeing is fielding a strong presence at FIDAE 2002 in recognition of the importance of the region and the growing stature of the show itself, says Boeing Commercial's regional marketing chief Daniel da Silva.

While expressing disappointment that Boeing's plans to bring a BBJ fell through, he pointed out that the U.S. Department of Defense will be exhibiting several Boeing aircraft.

"We have a delegation of 14 representatives at FIDAE from all areas of the Boeing business, including commercial, missiles, and space and communications," he said.

Da Silva noted that 85% of all the airliners flying in Central and South America are Boeings, "so we have a tremendous commitment to the region, not only in customer support but in marketing to airlines that already fly our aircraft," he said. Many are placing repeat orders.

"In the last 10 years Boeing has delivered 62% of all the new aircraft in the region, despite the propaganda you hear from our competition," da Silva added.