Boeing's Selling Airbuses Now Too
One of Boeing's top salesmen is here at le Bourget-trying to sell
brand new Airbuses!
Dinesh Keskar, president of the Aircraft Trading group, plays
the crucial role in many new Boeing sales of taking used airliners
in part exchange, no matter who made them.
He has just moved the first three of 17 Airbus A340-300s traded
in by Singapore Airlines in favor of 10 Boeing 777-200ERs, placing
them on lease with Cathay Pacific. "The A340s are the biggest
deal we have ever done," he told Show News.
The remaining A340s will be removed from service at SIA as the
777s are delivered and handed over to Boeing. While most will
have a few thousand flight hours on them, the last two will be
absolutely brand new.
But it is not just a case of in one door and out the other. Keskar
often has to arrange for the aircraft to be refitted or refurbished,
or changed from one airline's configuration to another. He is
even considering upgrading the CFM56-5 engines on the SIA A340s
before resale to make them more attractive with better fuel burn
and reduced maintenance requirements.
"We will explore which upgrades are available," he says.
"It is a bit like remodeling your kitchen before you sell
your house, if you think it will add value beyond your investment."
Aircraft Trading has placed 15 aircraft in the last 15 months,
including a Learjet in January. Current inventory includes two
747SPs (parked in the desert), two 25-year-old 747-200 passenger
airliners, one JT9D-70-powered 747 freighter ("a tough one
to place with those engines"), with five ex-Reno Airlines
MD90s on the way. "I hope to clean out all the vintage types
by September," Keskar says.
He is working toward building a higher profile for Aircraft Trading,
one that could include marketing airliners for a fee for customers,
and that already offers a "plane for sale" listing on
his website at www.boeing.com/bat. "That has become
quite popular, and is now getting 10,000 hits a month," he
claims. Advertising is part of his strategy too, to make the group
a first point of contact for those buying or selling airliners.
The future "could see us looking at different things,"
Keskar says, without being specific. "But we haven't yet
bought an aircraft on spec," he added, dropping a hint of
the range of activities he might consider.
By John Morris