AirBP Pumps Up Its Website As It Seeks a Broader Reach

Connecting with biz pilots is a priority for AirBP CEO Peter Ragauss.

Air BP's new corporate identity and vibrant green, white and yellow sunburst logo represents a strengthened commitment to aviation, according to CEO Peter Ragauss. The "Helios" logo was introduced to corporate aviation at last October's NBAA, and it is predominant here at EBACE, too.

The company already provides aviation fuel services at more than 600 locations in the U.S., and at over 1,400 locations in 90 countries around the world. It plans next to strengthen its presence in South America, and in airport operations, Ragauss says.

But it is still working hard to differentiate itself in what most see as a "commodity" business for jet fuel.

Here at EBACE it is talking about increased services, especially computer-based, and a relaunch of an updated Sterling Card.

While the Flightneeds.com website in which Air BP is a partner with Jeppesen and other companies has been up and running for a while in the U.S., Air BP has recognized the need to beef up its own Website service for pilots.

"AirBP.com has one-stop shopping, with Sterling price information, tax and technical information. But there's a lot yet that needs to be added, such as trip planning and flight services," international card manager Paul Lantero told Show News. He sees Flightneeds.com and AirBP.com as complementary, not competitive.

AirBP and Jeppesen are sharing Booth 7086 here at EBACE.

By John Morris