AirBP Renews Sterling Card

AirBP is relaunching its venerable Sterling Card with a new, updated look, here at EBACE (Booth 7086).

"Card volumes as well as the number of customer accounts are growing every year in Europe," said Paul Lantero, director of card marketing. "We've been very pleased with the Sterling program. We have been-and are-very aggressive with pricing, but we cannot rest on our laurels."

Hence the revamp. But it is more than just cosmetics. Through its AirBP.com website launched this year the company is offering one stop shopping for Sterling price information, as well as tax and technical advice. Later developments will include trip planning and flight services.

AirBP, in conjunction with Jeppesen, with whom it is sharing the booth, is offering a daily prize here of a Newport model sailboat or a GPSIII Pilot. Visit the stand to enter.