It’s a question with no clear answer. But it’s a question that keeps coming up as the Dassault multi-role fighter fails to secure an export buyer.
And it has to be asked again, now that the Indian government has kicked the Dassault strike fighter out of its MMRCA competition – early, before even the flight evaluation, when the Boeing F/A-18E/F, Lockheed Martin F-16, RSK MiG-35, and Saab Gripen have been left in the running.
What’s more, the French contractor was left in the dark over what was coming, with Dassault officials indicating they were surprised, even skeptical their dismissal could be true.
On the face of it, there’s no reason why Rafale has been such a dog in competitions. France remains the only customer and the Rafale the only western fighter available for export without a foreign customer to its name.
Even in countries when Rafale was close to securing a buyer, such as Morocco, the deal didn’t close. The country instead opted for F-16s.
It’s not for lack of government support, either. French president Nicolas Sarkozy has been acting as the chief salesman for his country’s aerospace and defense industry, securing a submarine deal in Brazil, Airbus sales to Libya, and not missed an opportunity during a recent tour to the Middle East to tout industry products. In fact, after losing out to the F-16 in Morocco, Paris stepped up its support for aerospace and defense exports.
And there’s also nothing obviously wrong with Rafale from a technical standpoint. The aircraft performance is sound – certainly with no obvious deficiencies when compared to rivals – the avionics suite is at a modern standard with good systems integration, and reliability problems, which existed early on, appear to have been ironed out.

The Rafale can even claim to have earned its combat credentials, having deployed to Afghanistan and dropped bombs. While it was a limited engagement – relying on others to provide laser targeting as it dropped LGBs – having a war record is something competitors like the Eurofighter Typhoon and Saab Gripen can’t claim.
Moreover, in some respects the Rafale has clearer upgrade strategy than others. An active electronically scanned radar system is in development, and several other upgrades are in the works. Similarly, the aircraft can already carry a range of air-to-air and precision air-to-ground weapons, with more on the horizon.
The Indian situation is somewhat special, certainly. Dassault, for a long time, was pushing the Mirage 2000 and, at one point, basically offered the entire production line to India. Dassault thought it had the deal locked up, but New Delhi was slow to finalize terms and eventually opened the bidding up to others. Frustrated and annoyed at India’s decision, Dassault shuttered the Mirage 2000 line and took that aircraft off the table, leaving only Rafale to offer.
That said, the Indian decision is a big set-back for Dassault, if for no other reason than the size of the program with at least 126 aircraft to be ordered.
But it is not the final word for Rafale in the export realm, either. The fighter remains in the running in competitions in Brazil and in Switzerland, although Bern has delayed an announcement until at least 2010.
There are several other locations where Dassault is hoping it can secure a Rafale sale, such as Libya, Kuwait, and the United Arab Emirates. And while at this point any success would be welcome, those aren’t real competitions, so a contract would come with money, but no bragging rights.
[Photo: French air force]
B. Bolsøy
Oslo
IMO the aircraft is not the problem but how the program is defined. It's good for French jobs and nationalism but it's not good for exports. A contrast is how Saab source perfectly fine components from the free market and slave them to their own software while France insisted on developing almost everything on their own. And this is probably why the Mirage 2000 upgrade kit offered to India is to cost 40-50 million per jet. The R&D and small series need to be paid somewhere.
They got stuck in a pre-globalization world order.
But I have felt for some time that Dassault (and, for a time, France) just did not want it badly enough. Dassault, until the recession, was maxed out developing and building Falcons, and from a French government viewpoint the focus seems to have been on defense markets where the comparative advantage is better (submarines and helos).
Coupled with slow production and a long delay in committing to upgrades, this has made a potentially good aircraft less than attractive on the export market.
The production rates in France for Rafale are going to be a real issue.
B. Bolsøy
Oslo
(Waiter, did you put something in my coffee...?)
Saab was one of the first to deliver the approx 7000 pages of info for the RFI to the Indian government, so maybe one of the reasons is, as has been wriiten above,the fact that maybe Dassault are, seemingly, not hungry enough for the deal.
Not forgetting this is a contest for a MEDIUM multi-role aircraft is it possible that the other contestants aircraft (exc the F-16) might be considered a bit of 'overkill' especially when you consider that this order is to basically cover the eventual retirement of the IAF Mig 21/23 fleet. With the GRIPEN NG costs mentioned above, expanded out to cover 122 aircraft, I think they would be in with a shout of getting the order.
Finally,it is a known fact that any order for the Indian military has to include a very favorable (100% or above) 'industrial co-operation' clause and maybe the French thought it was a bridge too far, so never pushed too hard for it. Just a thought.
Perhaps initially offer to 'Lease' Rafale at least to get an export rolling? Joint ventures with China?