The shortlisted entrants have been announced for this year's Crystal Cabin Award. Click here for the full list.
Here's a selection of some of the weird and wonderful seat entries that could meet your rear end at 37,000ft.
Acro Aircraft Seating for its superlight passenger seat
Airborne Hotel Systems for its Airborne Hotel
Aviointeriors for the Skyrider
FH München/ Herberth, Fischer & Ruml airgonomic
HAW Hamburg's Space Shift
Innovasem's seat concept design
MGR Foamtex's softwall
Priestmangoode's first class seating for Lufthansa's A380
Recaro's Skycouch for Air New Zealand
ST Aerospace's RetracTable
TU Dresden's Skyliner