Turnaround Time

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  • Controversial Commercial Misrepresents Landing Gear Failure
    Posted by KristinMajcher 8:35 PM on Oct 12, 2011

    During the week, the aviation aftermarket is my life. But on the weekends, I am usually occupying my brain with other topics, such as football. But while I was watching the Longhorns sorely lose the Red River Rivalry on Saturday, a little slice of the maintenance world bizarrely managed to squeeze itself into my leisure time. Thank you, Nissan, for filling my head with visions of emergency airworthiness directives by using an aircraft maintenance failure as the basis for your new mid-size truck advertisement.

    blog post photo

    What does Nissan's ad say about aviation maintenance safety? 

    Have you all seen the commercial? For those of you who haven’t, I will tell you the premise. A Frontier truck magically stops a landing gear failure on a larger jet by cradling the stuck front gear in its flat-bed. So the truck essentially adds four-wheel drive to the aircraft and lands it, saving the day. But in reality, this is an ad that does not promote aviation safety and stands in questionable taste. A landing gear mishap is a very serious issue-- one that does not end anything like this.

    Now, I don’t know Nissan’s intentions, but perhaps they decided to target a rival transportation industry like aviation for a reason. One thing I do know is that this ad doesn’t sit well with me, and other YouTube commenters seem to agree. 

    You don’t have to be an engineer to know that this scenario could never happen, and to  be fair it does say "fictionalization" in very, very small print in the corner of the screen. However, some enthusiasts are calling foul via YouTube comments (not all of which I endorse). “Of course it’s not real. Maybe with a little Cessna,” says one of the posters. “A Boeing 727 would have turned that truck into an oil spot on the runway.”

    I think this ad completely misrepresents what this little car can do at the risk of downplaying very major safety issues that need to be taken seriously. The question that still remains: Is it funny? I don't think so.

    Maybe it’s just my aviation background, but the idea for this ad completely gave me the heebie-jeebies. Others say that it’s funny and advise the critics to relax. What do you think?

    Tags: om99

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