The concept of airline alliances is under pressure like never before since they came up in the late 1990s. Members are increasingly seeking bilateral joint ventures and are cooperating with non-aligned carriers in specific markets. That creates tension and competition within the large groups.
In this issue, we analyze how the alliance model is changing. Another important aspect will be how the alliance landscape is changing in Latin America following the merger of LAN and TAM and how alliances are tackling key emerging markets like India.