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  • Flydubai's Bi-Lingual IFE A Hit
    Posted by Rupa Haria 5:48 PM on Nov 03, 2011

    It’s all systems go here at Aviation Week as we plan for the Dubai Air Show. We’ll be bringing you news, blogs and photos from the show, and don’t forget to read Monday’s AWST which is packed full of Middle East features. 

    I’ve also just taken a moment to check out what movies I can watch on my flight to Dubai next week. I enjoy watching foreign language movies, but I can’t handle subtitles on a 10 inch screen so Hollywood it is.

    The last time I was in Dubai I flew on a brand new Flydubai Boeing 737-800 from Dubai to Beirut. The airline had just received its first Sky Interior aircraft fitted with the Lumexis FTTS – and I gushed about the in-flight entertainment in this blog post. The low-cost airline has been operating the system for a year and so far appears to be pretty impressed with the technology.

    Flydubai’s CEO, Ghaith Al Ghaith, tells me that despite the airline’s low-cost philosophy, even the highest priced elements of the Lumexis IFE have seen an excellent take-up rate. Longer routes from Dubai to Beirut, Kuwait, Ukraine and Russia are generating the most revenue for Flydubai, and the ability to watch Hollywood, Bollywood and Arabic movies in a multitude of languages is helping.

    Unlike my flight next week, the Lumexis system has the capability to handle 51 languages. As a standard, Flydubai has opted for English, French, Russian and Turkish. Additional languages are loaded depending on the route. Ghaith says that being able to add languages specific to the route network “has proved to have a direct impact on revenue generation.” 

    And the freebies? Games are really popular on shorter routes – Solitaire and Memory are favourites, according to Ghaith. He says the airline is now working with its technology partners to introduce even more games for 2012. 

    Ghaith also says that more than 10% of Flydubai’s passengers complete the onboard survey, which, he says, is twice the industry average. While the survey helps Flydubai respond to its passenger needs, behind the scenes, the airline is also able to analyse a passenger’s every footprint on the system, according to a video interview with Lumexis CEO Doug Cline on Mary Kirby's Runway Girl blog.

    Stay tuned for more Flydubai developments from the Dubai Air Show.

    blog post photo


    Tags: tw99, flydubai, dxb11, dubai air show

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