Etihad Airways is following the lead of its rival neighbor airline Emirates and others to offer individual suites for its highest end passengers.
The Abu Dhabi-based carrier unveiled its new first class offering today at the Arabian Travel Market taking place in Dubai.
Some of the suite’s features include a full-flat bed measuring 80.5 inches in length with built-in massage system – the entire suite is 82 inches long. The video display is 23-inches wide with 600 on-demand entertainment options.
“A downturn is exactly the time when an airline needs to demonstrate its commitment to the very highest standards of service excellence,” argues James Hogan, Etihad’s CEO. “The economic turbulence that the aviation industry is currently experiencing will give way to calmer times, and when it does our investment and product innovation will ensure that we have not simply remained competitive, but that we are the market leader.”
The airline says the entire first class overhaul is costing around $70 million.