I was in Atlanta last week on business. I really enjoy just walking around airports to see what's going on, and Hartsfield-Jackson International Airport was no exception.
One thing I noticed was a series of wall ads (the airport says it as 30) with Quick Response (QR) Codes. QR Codes are 2D barcodes containing information that can include text and other data that is scanned and read with smartphones. Hartsfield is using its QR codes to point users to a URL link to a new concessions offers webpage.
When I snapped a photo of one of the airport's QR codes, I was given links to seven deals, including a free travel blanket with the purchase of a sleeping kit from Minute Suites
, a free 20 oz drink with a purchase from Atlanta Bread
and 50% off a tshirt at Shellis News
The mobile site also includes airport maps and a store/restaurant locator, and the facility plans to offer more information in the future. You do need a QR code reader on your smartphone, and I use QRReader
on my iPhone and QR Code Scanner Pro
on my Blackberry. Both apps are free.