Things With Wings

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  • Spirit Sure Knows How To Apologize
    Posted by Jennifer Michels 8:45 PM on Jun 22, 2010

    Spirit Airlines, you know, the one that just botched returning to service properly after a pilots' strike, is now in trouble for an ad that appears to make light of the Gulf oil spill.


    The ads for various cities show a woman lying on a beach, with the caption "Check out the oil on our beaches."

    blog post photo



    The ad was intended to promote travel to Fort Lauderdale, Cancun and other beach cities; the oil in the ad is referring to suntan oil.


    What I find worse than the ad is the response to complaints about the ad, which starts with:  "It is unfortunate that some have misunderstood our intention with today’s beach promotion."


    That strikes me the same as "I'm sorry for you that you were hurt by something you think I said." It's a non-apology apology. And the ads are still running.

    The "apology" went on to say that "we are merely addressing the false perception that we have oil on our beaches, and we are encouraging customers to support Florida and our other beach destinations by continuing to travel to these vacation hot spots."

    And then, as if to justify this apology, it includes a quote from an email it received from one customer who says they own a time-share in Florida, and they appreciate Spirit's effort to promote travel to Florida."


    Oh well, if one customer let you know they are happy with the ad, by all means, it must be a good decision.



    Tags: tw99, Spirit, Apology

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