There is still a lot of questions out there whether British Airways' bet on connecting London City with New York JFK is badly timed, although the airline insists it has reviewed the business case several times and, in each case, found it should go forward.
BA has not stepped back from its commitment, and even is going forward with the always planned double-daily service. That happens today, with the airline inaugurating the second A318 London City to New York JFK service, following the commencement of these operations with the first A318 on Sept. 29.
Some of you may remember my colleague Adrian Schofield caught a ride on the opening trip.
The second A318, on the outbound journey, carries the BA003 flight number and leaves London at 4 p.m. to get into New York at 8:25 p.m., as usual with the Shannon, Ireland stop. The return leg (BA004) leaves JFK at 9:50 p.m. and lands in London (this time without a stop) at 10:25 a.m.
The A318 layout on the two aircraft is the same, both sporting 32 seats that convert into full flat beds.
BA has long indicated that if the venture proves unsuccessful, it can always divert the aircraft to other use. The real question now is, how long will Willie Walsh give the route to prove itself?