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  • Aer Lingus "Sheds" Its Inhibitions
    Posted by Madhu Unnikrishnan 5:46 PM on Mar 16, 2009

    Aer Lingus is promoting its new flights between London and points in Europe in a unique way. It's calling its new campaign, "999 Nudes," to mark the fact that the initial fares are GBP 9. 99. I  know your eyes stopped before you got to the end of the sentence. Mine did when I was reading the press release.

    To commemorate the new flights, Aer Lingus invited 999 British men and women to strip down to shamrock-festooned bikinis (for the women) and shamrock-covered briefs (for the men) and participate in an ad campaign. You can watch the video here. Aer Lingus took pains to inform the public that an equal number of men and women participated, and the participants, all of legal age, were both young and old.

    The new fares go into effect on April 6, but that's beside the point.

    Aer Lingus's new ad campaign may up the ante in its competition with Ryanair. The latter carrier may be cheeky, but has it had 999 nudes parade around London and filmed on YouTube?

    Airlines are baring it all in ad campaigns these days. My colleague recently wrote about Southwest's "porn plane," an aircraft covered with the image of a Sports Illustrated swimsuit model.

    Where does it end? Actually, do we really want to know?

    Tags: tw99, promotions, advertising, AerLingus

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