Things With Wings

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  • Virgin Blue Goes Business
    Posted by Adrian Schofield 8:01 AM on Apr 04, 2011

    Virgin Blue has set May 26 as the debut of the Airbus A330 in its fleet as well as the launch of its domestic business class product. While it is giving us a look at how the interior will look, it is keeping exterior views of the aircraft under wraps.

    Presumably this is because the aircraft will feature whatever re-branding Virgin Blue will come up with. CEO John Borghetti has repeatedly signaled that a brand revamp is underway. Increasing the carrier’s focus on the corporate travel market is a major aim of Borghetti’s, and having widebody aircraft on the Sydney-Perth route will allow it to compete better against Qantas in this important market.

    Pictured below is what the business class product will look like: not lie-flat seats, but they look pretty comfortable in fully reclined position. The seats are leather in both economy and business class, and business class has a 62-inch seat pitch compared to 32 inches in economy.

    The A330s will be used on the long-haul transcontinental route from Sydney to Perth. The airline says business class will be introduced across the domestic network over the next 18 months, but is not revealing what the next route or aircraft will be.

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    Photos: Virgin Blue

    Tags: tw99, Virgin Blue

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