The company that invented big jets is full of people who admire them when they fly, too. So when Airbus puts on its daily flight demonstration of the A380 during this week’s air show, Boeing folks tend to head out on the deck to take a look.
"We never said we didn’t think it wasn’t impressive," says one senior executive, whose time is usually spent insisting that Airbus’ giant is simply the wrong airplane for today’s market.
But don’t expect to see Boeing doing rolls and nearly stalling its 787 to please the crowd at next year’s Farnborough air show.
By Farnborough, Boeing should be delivering the first of the 787s, whose claim to fame includes the industry’s first composite fuselage and wing … and about four times more sales than the A380’s.
But for Scott Carson, once Boeing’s chief financial officer and later its head airplane salesman, there’s really not much payoff in air show flying. Instead, Carson, who’s now Boeing Commercial Airplanes president and CEO, sees a lot of risk in doing maneuvers down low and over crowds. As he told the Seattle Times, Boeing will leave the testosterone to others.