Social media took center stage at this year’s MRO Americas conference and exhibition.
At its height, every tweet was reaching literally hundreds of thousands of people thanks to the #MROAM hashtag. @ludozone even suggested that MRO Americas might be the largest aerospace and defense social media gathering outside of Farnborough and Paris – well there’s a compliment to the exhibition attendees who contributed to the success of the event by tweeting with such enthusiasm.
Our on site Twitter wall, sponsored by AAR corp, proved popular the with 800 exhibitors and 8,550 (confirmed number) attendees too.
And let’s not forget the 3pm Tweetup on Wednesday, organized by @avweekevents, where MROjitos were the order of the day.
Besides the Aviation Week editorial and events teams providing regular updates (and lashings of MROjitos), large numbers of exhibitors and attendees harnessed the power of Twitter to keep in touch and do business.
I asked GE Aviation, an exhibitor at MRO Americas, what they thought about social media at the conference. Kristen Kalonick, GE's senior marketing manager for overhaul services told me: “During tradeshows, a GE employee usually takes over the @GEAviation handle to share their firsthand experience. At MRO Americas, it was my opportunity to do it and I genuinely enjoyed it! I’ve been to shows in the past and this one in particular opened a lot of people’s eyes to the value of social media –and its power to connect. From the panel discussions to exhibits and demonstrations social media allowed for a feeling of community.”
What did you think? Were you there? Did you tweet? Or were you watching the action from Twitterspace? We’d love to know how #MROAM helped you.
See you in Madrid in September for #MROE!