Welcome to this week’s installment of The Teardown Report!
Today I’d like to share some interesting statistics released yesterday about millennials’ use of social media. These numbers are only a small part of a huge report released today called “A Generation in Transition: Religion, Values and Politics among College-Age Millennials” that documents the results of a recent values survey among millennials in the U.S. between the ages of 18 and 24.
The study was put together by the Public Religion Research Institute and the Berkley Center for Religion, Peace & World Affairs at Georgetown University, both based in Washington, D.C. These statistics come from a random sample of 2,013 adults between the ages of 18 to 24 who were surveyed in March 2012. Be sure to check out the link for more on the methodology and some great charts on a variety of issues.
Of the college-age millennials sampled:
63% of millennials report that they use Facebook at least one a day
11% say that they do not have a Facebook account
72% of millennial women use Facebook at least once a day
54% of millennial men use Facebook at least once a day
49% say they use Facebook several times per day
16% say they use Twitter at least once per day
5% say they use Tumblr at least once per day
53% say they do not have a Twitter account
73% do not have a Tumblr account
What do you think of the statistics? Are they surprising? I’m actually surprised that only 16% of the U.S. college-age millennials use Twitter every day. LinkedIn was not listed with the rest of these numbers, but it the demographic is made up of young people who may not be using that resource yet. I’d like to see how this group’s social media use progresses in the next few years as more of the respondents enter into the workforce.