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  • TAG Creates a Work of Art
    Posted by William Garvey 11:59 AM on May 17, 2011

    Clear visual evidence of the importance attained by EBACE can be seen at the eastern end of Hall 7’s chalet row. There, rising from the carpeting, is TAG Aviation’s new show edifice, a unique structure that provides guests elegant refuge from the bustle, gourmet repasts, quiet conferences, and a chance to tour a spectacular collection of art that includes pieces from Robert Indiana, Alexander Calder, Fernand Léger, Marc Chagall and Pablo Picasso.

    Like the company’s avant-garde Farnborough Airport facility, the EBACE chalet resulted from the vision of TAG Group Chairman Mansour Ojjeh. He insisted the structure give every appearance of being a permanent building, that it have an open and welcoming air. Notably, he wanted its décor to be dramatically different from the airplane posters and table models that typify most show structures.

    A tour conducted yesterday for Aviation Week President Greg Hamilton and me by TAG Aviation Chairman Roger McMullin confirmed that Ojjeh’s vision has been realized. The place does indeed have a solid feel and big open spaces on the ground floor. Upstairs are conference rooms, a dining room, and lounge room with a bar.

    Meanwhile, the walls are arrayed with stunning modern artwork of amazing variety and color, and whose collective worth McMullin said exceeded $41 million – meriting round the clock security.

    The entire steel framed assemblage – which was erected in four days, and will be dismantled in three -- was created just for EBACE, which McMullin said is TAG Aviation’s most important show.

    Oh, and there’s not a model airplane in sight.

    Tags: eb11, ba99

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