Inflight connectivity provider Aircell has created a special website to cover its events at this week’s National Business Aviation Association convention in Las Vegas.
The decision to create the NBAA website was a good news/bad news thing for attendees, because the incredible quantity of content can actually make the show more difficult, says marketing VP Tom Myers. “Aircell’s NBAA microsite is all about making it easier to interact with Aircell and navigate the show at large. Our site certainly doesn’t replace the official NBAA show App, which is a great addition to the lineup this year,” he says. “We simply took what we’ve learned at hundreds of collective NBAA conventions, assembled it in bite-sized nuggets, and made it accessible to people via the Internet on the same devices they’re already using.”
The site was created for flight department personnel with some type of inflight connectivity mission on their agendas, but it’s also relevant to the media and a good portion of the show’s entire demographic, says Myers.
“As Aircell aspires to do in all its communications, we’re trying to give people what they want in a way that legitimately helps them do what they’re trying to do,” Myers explains. “As an example, instead of asking people to blindly visit our booth to potentially find something of interest, we tell them what they’ll see ahead of time so they can decide if a visit is worthwhile to them.”
Instead of making attendees and potential customers scour e-mails and news reports to find out what Aircell’s show announcements were, the microsite gives them everything in a few short bullets, says Myers. “How many times have you been at a show and said ‘I wonder if so-and-so is here’? Or you needed to reach someone that isn’t in your address book,” he asks.
Those things led to the ‘Aircell Experts’ function where people can call or e-mail anyone on the entire show roster with one click, says Myers. “If someone is headed to the convention center or static display in a rental car, they can click a button to open turn-by-turn directions in Google Maps,” he explains. “Even basic – but frequently asked about – things like show hours and shuttle bus routes are covered.”
Aircell is also continuing to hold Twitter up as perhaps the single easiest and most efficient way to keep up with news and happenings at the show, with a link to the #NBAA11 hashtag and a live feed to @AircellBizav’s show Tweets, says Myers. The website will be overseen by three employees and will be pulled down 30 days after the show, he adds.