Other activities include supporting aerospace education, and helping develop future engineers. One program where Boeing is increasing its presence, rolling it out in the UAE, Qatar and Kuwait, is INJAZ, where it helps identify budding entrepreneurs in high school and university, assists in incubating their business ideas and helps find venture capital. Two such ventures were helped in Egypt last year, attracting funding of $500,000 each from investors.
“You will continue to see us invest in many programs beyond sales,” says Johnson. “Our business strategy and plans align quite well in the region, and each country has a different vision of where it wants to go in aerospace or technology.”