June 18, 2013
Credit: Elbit Systems
Although Elbit Systems’ operations span land, air, sea and space, aerospace activities have always contributed to the market-leading position it has acquired through the years. “The Paris Air Show is an opportunity for us to highlight the next-generation and networked solutions we have integrated, tailored for the evolving requirements of modern and future aviation,” Elbit Systems president CEO Bezhalel ‘Butzi’ Machlis told Aviation Week.
“In the near future customers are likely to seek new capabilities by improving existing platforms, rather than fielding new ones. After a decade of conflicts that changed the face of modern warfare, customers look for combat-proven systems, based on mature operational concepts,” he added, saying that such systems are represented by almost all the company’s products displayed at Paris. “For example, the Hermes 900 UAS is part of the long heritage of combat-proven UASs, payloads, and self-protection systems that we have developed. Our UASs are key enablers for the unique ‘terrain dominance’ capability we have developed, comprising persistent surveillance and intelligence gathering, decision making and actionable response, integrated into a comprehensive, networked system. These systems are designed to support joint forces at strategic and tactical levels,” Machlis explains. The C-MUSIC family of Directed Infrared Countermeasure systems (DIRCM) and electronic warfare and electronic countermeasure (ECM) systems, futuristic CockpitNG jet fighter cockpit architecture and C-Suite upgrading package for military transports “are paving the way for exciting new capabilities in manned aviation,” he says.
The two major markets for Elbit Systems – Israel and the USA – make up more than half of its turnover. The Israeli market is the force-driver for much of Elbit’s innovation. “The fact that we develop the systems that we and our children are using for the defense of our country is the source of strength for us, leading each and every one of us to excel,” Machlis said. “We nurture our unique and close relations with the Israel Defense Forces and Israel’s defense and security community, a link that also benefits our export that provides the lever for Israel’s defense, technological supremacy. Our leading position in the U.S. market, which makes about 30% of our turnover is also a measure for our competitive strength and technological excellence.”
Elbit Systems is also expanding into emerging markets such as Brazil, Australia, Korea and countries in South East Asia. “As a multi-domestic company we invest in establishing significant local operations in our strategic markets. This strategy enables us to compete as a local player, rather than a foreign company, with all the advantages that our customers can gain from such status. All these countries highly appreciate Israel’s defense technologies. As early movers, we have established our position in those markets and are well based to leverage with their growth,” Machlis concludes.