Confident of its future in Europe despite present financial woes, Cessna confirmed on Monday that it will continue investing in the continent to position itself for the eventual return to growth.
In doubling its European sales force and offering increased options for customers to use its own, OEM-operated service centers as an alternative to longer-established independent agencies, Cessna arrives at EBACE this year in optimistic mood.
The Cessna team attending the show includes president and CEO Scott Ernest and newly appointed SVP of sales Kriya Shortt, who announced the intention to double the European sales force and increase accessibility for customers. Part of this process is the appointment of Tom Perry as VP of sales for Europe, the Middle East and Africa, and who is on site this week.
Also here is Swiss-based Alessandro Barizzi, VP, European Customer Service, the support arm that boasts six company-operated service centers. Other recent European appointments are Jürgen Morawitz as sales director for Germany, Austria and Switzerland; and Steve McKenna, his U.K. and Scandinavia counterpart.
According to Shortt, “While the Eurozone as a whole remains in recession, there are bright spots that give grounds for optimism. Many economists expect Germany, a major business aviation market, to benefit from rising exports and domestic consumption in coming months.”
More words of comfort – this time for independent Cessna service centers – came from Joe Hepburn, SVP, Customer Service. In expanding its support footprint, Cessna intends to give its customers greater choice through competition, “but does not intend driving long-established partners out of business. However, if they choose to withdraw, that’s their decision.”
The Cessna company is well represented in the static park at EBACE and at Stand 7091 in Hall 7. Six of its newest products and variants are being certified in the present year alone.