Separately, Lufthansa decided to introduce a premium economy class across its entire long-haul fleet. The new seats will be introduced when the transition to the new lie-flat business class is completed, most likely by the end of 2014. Premium economy has been a standard feature for many long-haul carriers for many years, including direct competitors, such as British Airways, but Lufthansa has been concerned that too many business travelers might opt to trade down. With the new lie-flat seats in business, management is confident that the product difference is big enough to take the risk.
The airline has charged a group of product experts internally to work on the details of premium economy over several months. It plans to invest less than €100 million in the upgrade. No details as to the capacity share and product features have been decided.