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In May, David Bishko, Delta’s managing director of market development and analysis for the region, told Aviation Week that the airline’s biggest issue in the region is a lack of daily or multiple daily flights in markets that warrant that supply. That lack of frequency also has contributed to a lack of brand awareness, compared with Delta’s competitors, he says.
Delta is focusing on becoming more robust in those markets, and has especially increased its Latin America sales and marketing efforts in Atlanta and New York. It also recently completed a $65 million investment in SkyTeam partner Aeromexico, and Bishko says the carriers will start talks on antitrust immunity if the U.S. and Mexico reach an open-skies agreement.