The distinctive polished aluminum of American Airlines’ livery is fading into aviation history, driven by the new orders that will make American’s fleet the youngest among U.S. major carriers in five years. Unpainted composites, which give the new aircraft much of their weight- and fuel-saving features, simply do not shine like aluminum. So the airline is painting the new jets, and much of the older fleet, in a new livery that glitters with silver mica flakes and whose striped tail sections emphasize the union of American and US Airways.
Right now American plans to repaint more than 300 aircraft, perhaps as many as 357, “the ones we will keep,” notes Barbara Kiss, who heads the repainting project for the airline. These will first include Boeing 777s, 737s, 767s then 757s and, lastly, MD-80s. By the end of May, 31 of these aircraft had been repainted, along with four new 777s that Boeing was not yet ready to make over. The hope is to finish repainting mainline aircraft in the second half of 2016. Boeing and Airbus will paint future new aircraft before delivery.
American Eagle Airlines aircraft also are receiving the new livery. American expects about half of existing regional jets (RJ) to be sporting the new look by the end of 2014. Approximately four RJs are being repainted each month. After a summer break for the busy travel season, repainting RJs will resume with about eight per month.
The rebranding began in April 2012 when Dean Baldwin Painting showed American, Boeing and other firms’ executives several proposed paint concepts on a parked American jet in Roswell, N.M. The airline had hired Future Brand to help design the new livery, and the whole exercise was conducted in great secrecy. The airline decided in the fourth quarter to go ahead with the conversion project.
American selected two companies to repaint the aircraft. Leading Edge, which has participated in most major livery transitions for two decades, completed the first prototype 737 in January 2013 and now has 150 workers painting the livery in two widebody and two narrowbody hangars in Victorville, Calif.
“We did Northwest to Delta and all of Continental’s and United’s 635 aircraft,” says David Patterson, executive vice president. “Major livery transitions are our forte.” Along with this mainline work, the company is also repainting American Eagle’s Bombardier CRJ700s and Embraer ERJ-145s in Amarillo, Texas.
With the help of city and state governments, Dean Baldwin Painting opened an expanded facility in Peru, Ind. The company has worked on many large-scale paint jobs, for airlines such as JetBlue and SkyWest, but had not previously done rebranding assignments, CEO Barbara Baldwin says.
The company invested $14 million in the facility upgrade, which includes an expansion that grew the facility from 98,000 sq. ft. to 155,000 sq. ft., enough to accommodate a 747-8, a 767-400 and two narrowbodies. The facility was just being finished as its first American aircraft, a 767, was being towed into it in mid-March 2013. And with a 30-year lease on the expanded hangar, Dean Baldwin plans to be painting in Peru long after the American Airlines’ job is over.