Boeing, Airbus Gather $200 Billion In Orders At Dubai

By Jens Flottau
Source: Aviation Week & Space Technology
November 25, 2013

This scene at the air show last week perhaps best illustrates the current state of the industry: Boeing CEO Jim McNerney sits at the podium flanked by Emirates Chairman Ahmad bin Said Al Makhtoum and Qatar Airways CEO Akbar Al Baker, and the three announce deals for 200 Boeing 777Xs worth close to $100 billion, launching what is Boeing's next big widebody program. After McNerney leaves the stage, his seat is taken moments later by Airbus CEO Fabrice Bregier, listening and smiling as Ahmad states that his airline is ordering 50 more Airbus A380s—a $20 billion deal at list prices.

Of course, immediately preceding these events, McNerney had walked across the exhibition hall at the Dubai Airshow from another conference room in which he had sat next to Etihad Airways CEO James Hogan, who confirmed an order for 30 787-10s and 25 777Xs. Hogan also announced orders for 50 more A350s, among other Airbus aircraft. Within the first few hours on the opening day of what is still officially a regional air show, the two big manufacturers bagged deals for $200 billion worth of aircraft, launched a new program and saved the struggling A380—at least for now.

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