British Airways Adopts Low-Cost Ideas

By Tony Osborne
Source: Aviation Week & Space Technology
September 30, 2013

British Airways has begun offering discounted fares for passengers carrying only hand luggage, as it evolves its long-standing legacy model.

The airline, part of the International Airlines Group (IAG), has been eager to learn from its low-cost competitors and is taking a lead where its peers have so far been reluctant to go.

To read the full article, log in to the Aviation Week Intelligence Network.

Not a subscriber? Request additional information or a free demonstration.

Comments On Articles