British Airways Adopts Low-Cost Ideas

By Tony Osborne
Source: Aviation Week & Space Technology
September 30, 2013

British Airways has begun offering discounted fares for passengers carrying only hand luggage, as it evolves its long-standing legacy model.

The airline, part of the International Airlines Group (IAG), has been eager to learn from its low-cost competitors and is taking a lead where its peers have so far been reluctant to go.

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