Wheels Up Launches Membership Program With King Air Fleet

By William Garvey
Source: Aviation Week & Space Technology
September 16, 2013

He's back. Kenny Dichter, the ultimate Badger and business aviation booster, has returned to the tarmac. And he's promising to “revolutionize aviation around the world.” Don't be too quick to dismiss that prediction. He's done it before.

By way of background, Dichter (see photo) is a serial entrepreneur, beginning in his days as an undergraduate at the University of Wisconsin, Madison. An unabashed enthusiast for his college's sports teams, he began selling silk-screened Badger T-shirts to fellow students with such success that he became part owner of Bucky's, a specialty clothing and gift store on campus.

In 1995, at 29, Dichter co-founded a company that produced in-arena music and videos for sports fans and team-related CDs. They sold that business three years later to SFX Entertainment, a large concert promoter. While flying cross-country trips in business jets on SFX matters, Dichter had a kind of epiphany. Suddenly viewing the aircraft for themselves and their potential, he said, “This is the right business! This is the drug.”

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