We have seen several examples of this in the market. For example, a greater emphasis on price was more prominent in India's recent Medium Multi-Role Combat Aircraft competition. Similarly, Oshkosh Corp.'s success in the recent medium tactical vehicle replacement competition saw a company which styles itself as a manufacturer of severe-duty trucks (with a cost structure to match) prevail over more established defense players.

Agility and affordability—not necessarily hallmarks of the aerospace and defense today—are likely to become the hallmarks of success in the future.