ATR Extends Market Leadership And Pushes For New Product

By Jens Flottau
Source: Aviation Week & Space Technology

The focus on Latin America is underlined by the decision to move the North American activities to Miami “to be closer to our Latin American customers,” as Bagnato explains.

The ATR fleet in the Asia-Pacific area has doubled since 2005 and is expected to triple by 2016. The manufacturer claims a market share, as measured in new sales, of 66%.

ATR Aircraft Development
November 1981
ATR is founded by Aerospatiale (now EADS) and Aeritalia (now Alenia Aermacchi).
August 1984
The 50-seat ATR 42 makes its first flight in Toulouse.
July 1985
ATR expands to North America with the opening of a sales and customer support subsidiary in Washington.
October 1988
The 70-seat ATR 72 makes its first flight.
September 1994
ATR launches the upgraded ATR 42- 500 series aircraft.
November 1996
ATR opens a customer support subsidiary in Singapore.
January 1996
ATR launches the upgraded ATR 72-500.
February 2007
ATR opens a customer support subsidiary in Bangalore, India.
October 2007
ATR announces development of the next-generation 600 series.
August 2011
The ATR 72-600 enters into service.
January 2012
ATR confirms 157 firm orders for 2011, more than ever before.
May 2012
ATR delivers its 1,000th aircraft.
November 2012
The ATR 42-600 enters into service.
January 2013
ATR announces $1.44 billion in sales for 2012, its highest revenue figure so far.
Source: ATR

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