JetBlue Eyes Expansion

By Jens Flottau
Source: Aviation Week & Space Technology

On the other hand, the E-190s have been efficient tools to develop the network and build up thinner markets. “Boston would not have been possible with a 150-seater,” says Laurence. JetBlue tends to dispatch them on high-frequency business markets, but it also is using them on intra-regional flying in the Caribbean. “The sweet spot tends to be 300-600 nautical miles.”

The Embraer issues are an example of how the airline is willing to take risks when it sees a merit. This approach does not always pay off as expected, and a lot of work is required to fix it. Some of that work is likely to take place in one of the conference rooms in Long Island City. “Gates” they are called—it is JetBlue after all.

—With Joseph C. Anselmo in Boston

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